Portfolio

Ideation, brand strategy, design/visual identity, launch day execution, and more. See a selection of my past projects, often brought to life with the help of Squarespace, below.

See My Resume Here

View Slideshows on Desktop for Captions/Explanations

Client
Advanced Psychiatric Care

Year
2025

Re-brand, creation of brand strategy, and a new website design for private mental health practice Advanced Psychiatric Care.

Home Page

Logo Design, Copywriting, Tagline, Image Selection, Brand Colors, Icons, Page Layout

About Page on Mobile

Brand Tone of Voice and Copy, Photography of Client, Page Design

Patient Resources

Brand Copy, Communication of Complex Offerings to Patients, Page Design, Color Palette

Instagram Page

Brand Tone of Voice, Bio Copy, Copy and Design for 3 Posts, Use of Color Palette

Brand Strategy:

Positioning, Values, Purpose, Target Audience, Voice, Personality

Visual Identity:

New Logo design (various formats for web, social, ads), Brand Colors

Website Design (Squarespace):

Brand work for website includes: application of colors and fonts, imagery selection, icon creation & selection, use of brand voice/personality in writing
Website architecture, content architecture - organization & layout of content to enhance user understanding
SEO, content writing, & photography (headshots)

Ongoing & Miscellaneous:

Online Brand & Reputation Management

Google Ads, Meta Ads

Social Media Content + Management (Facebook Page, Instagram)

Client
The Lunary

Year
2019-2022

New brand creation from business idea to brand strategy and visual design, following through to execution of all B2B and B2C marketing, communications, sales, and more.

Press Feature

Brand values aligned feature in Nylon’s The Green Scene

The Lunary Website

Created a vendor marketplace with other small business owners, had them select their tags to show points of distinction for shoppers

B2B Comms

Pitch deck to have brands selling in our marketplace

Instagram Profile

Brand Name, Logo, Tone of Voice, Personality, Visual Identity, Content Creation through Photography, Bio and Post Copywriting and Design, Graphic Design

Feature in Zine

Prospective audience aligned feature in a digital zine. This is from a past newsletter.

Nylon Press Mention

Brand Strategy:

New Brand Creation, Positioning, Values, Purpose, Mission, Target Audience, Voice, Personality

Visual Identity:

Logo design (various formats for web, social, ads), Brand Colors, Website Icons

Other Duties:

Facebook, Instagram, and Google Profiles, Ads, and Shopping

Email Campaigns

B2B Outreach to Brands Partners

Inventory Management, Product Description Copywriting

Product Photography, Graphic Design

Creative Direction

Client
Ko Concepts

Year
Spring, Summer 2024

New website design for just-launched, multi-disciplinary studio Ko Concepts using client’s existing brand guide to bring vision for website to life.

KO CONCEPTS_IG REEL_LAUNCH

Website Design (Squarespace)

Custom Animation On-Load

Custom Services Cards Animation and Design

SEO & Video Made on Canva to Promote Launch of Website

More past Work

Tap images to see video of websites or visit the links in the descriptions.

“Coming soon” place holder, short "about” page, newsletter signup, and blog post template for future media site The Ariwo Institute.

Professional digital presence for communications consultant and culture writer Korede, highlighting past experience, projects, and clients. Plus freelance writing clips, a newsletter popup, and contact page for potential clients.

Professional profile and work showcase for tech and climate writer Michelle Ma.

Professional credentials and personal passion combined in a cohesive online presence for journalist Amber.

Portfolio

More past Work

let's make something great together

✷

let's make something great together ✷